SAPOL | Fatal Five

A campaign targeted at Country Drivers created by Blacksheep which included the production of 1 x 30s and 6 x 15s TVC’s - all individual creative.

The campaign came together based on research showing that on South Australian country roads, two in three of all road deaths are country people. This is a massively over indexed and further compounded by country people not believing this stat. Complacency and knowing the road like the back of your hand isn't enough. On country roads, there are five things that will kill you - Distraction, Fatigue, Not wearing a seatbelt, Drink/Drug Driving; and Speeding.

Producers: David Ockenden & Erica Ockenden
Director: Richie Coburn

Production: Proetic Productions
Agency: Black Sheep Advertising